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What can you do to enable your customers to freely browse your webpage both: on desktop and mobile devices? Creating a dedicated app for smartphones or tablets requires additional adjustments for a specific operating system, which is not desired. However, this can be solved by use of PWA – Progressive Web Apps. But what are they and how exactly can PWA solve your problem? Check for yourself!
It is a typical webpage, however, thanks to the modern mobile systems’ possibilities it can have characteristics similar to the ones shared by application dedicated for mobile devices. What is special about the PWA-based websites is that they guarantee consistent styling of webpages on all devices. This improves one of the most crucial rules in UX design – consistent brand style which makes using the web app easier for the customer. Therefore it increases one of the factors of a properly designed web solution – the user friendliness.
PWA combines the best characteristics of desktop and mobile apps in one solution that is crucial for a successful e-Commerce.
Firstly, you must know that with the PWA technology your website will be able to work online and offline. Once the user has accessed PWA-based page, its content is going to be saved on the user’s device cache storage. Therefore, on the next user visit, they will not be required to load the data again. A part or even a whole page is going to open with no Internet connection.
To increase user friendliness and comfortable UX the PWA Web App can be added to the mobile devices menu or as an icon to the main screen. When it comes to desktop users, it can be installed as a regular app. In this version it will keep all its functions. The PWA offers customers freedom of choice for their preferred shopping path.
To identify a website or an app as PWA-based it must have certain functions that makes up the whole solution. These include:
Summing up: PWA is a reliable technology that perfectly match to the various condition in which it has to function.
The benefits coming from implementation of PWA are significant for both parties: the website owner and the customer. From the user’s viewpoint the most benefiting factors are issues linked with the website use on multiple devices. On the other hand, the e-owner can expect getting more potential customers to browse their website, which increases conversion rate. Additionally, the PWA generates lower costs of development than dedicated apps. They are also easier to maintain, as they require one implementation project, rather than a couple, as is the case for the dedicated applications’ development.
The advantages of PWA-based solutions can be divided into three categories, as they are crucial for: the professionals, responsible for creation of the whole project; business owners, for whom the project is carried out; and the customer, who will be using the given project.
As all technologies the PWA Web App have some disadvantages as well. Some of them include:
Although, these are not very significant disadvantages, they may be an obstacle in a project, which considers the PWA to be the best solution. Therefore, it is important to think through your options and decide what is the factors that you care about the most.
The main task of responsive web design (RWD) is to fit the web appearance to the device’s screen size. The size of the webpage and its content (text, pictures and all the parameters) have to adjust to the user’s screen size and ease the use of the solution. RWD also focuses on keeping the basic functions of a webpage while it scales to mobile devices and desktops.
Progressive Web App is based on very similar concepts, also utilizing responsiveness in the web design. However, there is a difference between RWD and PWA. This difference is mainly about the additional functions which comes with the Progressive Web Apps solution. It could be said that the PWA is somewhat an enhanced version of RWD. The PWA additionally guarantees the aforementioned function of the offline mode. It also excels at utilizing the web browser full potential, simultaneously imitating the style and functioning of the mobile app. Last, but not least it better engages the user, by focusing on interactivity and intuitive interface.
Firstly, the main difference between a native mobile app and the progressive app is that, the prior is fully functional standalone application produced only for a mobile device. On the other hand, PWA is a website, which works and looks like mobile app.
The second big difference lies in the operating systems. The native app are designed for a one specific OS (iOS or Android). Contrary to the PWA use web browsers which are present in all the devices no matter, their operating systems. Therefore, you don’t have to worry about OS when designing with PWA. Another positive factors designing with Progressive Web Applications is the fact that we don’t have to work on different UX projects. When it comes to the native applications the user experience can differ due to special needs of a given operating systems.
The third significant difference between these two, is that, even though PWA and native apps can work in the offline mode, they do it differently. The prior always keeps all of the characteristics typical for websites and the progressive app works just as it was design to. What’s more, the customer can’t download the app straight out from the main webpage. They have to look for it in the app store.
On the other hand, the native apps can utilize additional functions of mobile phones. It is especially advantageous when working on a more complex application, for example, a game using gyroscope or camera. PWA cannot offer this kind of solutions.
When it comes to similarities between these technologies, it’s worth to mention their responsiveness and users’ engagement possibilities. These are assured by the interactiveness, push-up notifications and user localizing that are present in PWA and the native apps.
As a lawyer would say, “It all depends”. Various projects and ideas will require different technologies, the same goes for the use of PWA. So far, the Progressive Web Apps solutions has been successfully implemented in the service industry and in e-Commerce.
The use of PWA in online trade is bringing many profits, especially in the B2C sector. It is most efficient in places that require reliable access to information, such as, news portals or banks. The PWA implementation can also bring effects to venues like travel agencies. The customers will have constant access to the offers (also when without the Internet connection). This way, you will be able to send them the newest promotions and bargains.
Are you still wondering if PWA is good for your business? Contact us and let us help you in finding out!
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