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Video-marketing is more than just YouTube films. Shorter and longer videos dominate social media. They are created in the form of relationships, live broadcasts and also in the form of looped boomerangs. They are also placed on various industry websites. Due to their popularity, they also penetrated the world of eCommerce. They appear there in the most traditional form – when presenting goods and services in all possible ways. And, as it seems, video-marketing has found ways to increase sales in eCommerce industry.
Video-marketing is particularly important in the industry represented by eCommerce. Why? Because your customers want to see what they receive from you. Even if you put on high-quality photos and factual descriptions of products, they will not fully reflect the nature of the product being sold, just as an interesting video will do. Customers are more likely to notice and purchase a product if they can see how it works and why other customers are interested in it.
Creating movies in the e-commerce industry is a huge investment. However, it brings decisive profits. In addition, from the conducted analyzes regarding the behavior of users in the network, it appears that by 2020 films will account for 80% of all Internet traffic.
From other studies (Hubspot marketing blog) regarding the behaviour of Internet users, it was concluded that 78% of people watch online videos every week. In turn, 55% watch them even daily. In addition, YouTube itself ranks second in terms of frequency of visits.
So let’s pay a bit more attention to video marketing. It is thanks to the videos you can raise your profits from online sales, while at the same time expanding your brand awareness. Video content not only increases website traffic, but also plays a big role in increasing conversions. It has been noted that landing pages with a video record an 80% increase in the conversion rate. Similarly in the case of e-mails – if in their title there is a mention of the fact that it contains video, it has as much as 19% higher openability than other correspondence.
The main advantage of video-marketing is that it allows you to tell any story – about your products, services or general business, and thus engage potential customers. Films are able to bring products to life and give them a specific character. In the picture you can only see the product. However, in the movie you can present its functionality, show and explain how it works, and highlight its benefits. If you care about showing that your product is very popular, you can show how other people use it, present their opinions and recommendations. You can also create a list comparing your product with other products on the market.
When creating a video, it’s worth playing with form. How you present your services depends only on your ingenuity. A humorous sketch, catching the heart for a story, or maybe a music video? If your work will appeal to the recipients, you will be sure that it will not fall into oblivion. Users are very happy to share video materials on social media. So if you do it properly, you will expand the reach and awareness of your brand among the group of potential recipients. And if your video content becomes so-called virus (viral) will mean big benefits for your e-commerce business.
To engage your audience, you can use various forms of video clips. Check which of the examples is best for you.
To create a movie advertising your products or services, you do not have to hire a professional film crew. All you need is a camera or a smartphone that allows you to create high-quality video. Thanks to computer programs, you can assemble them yourself, supplementing with appropriate special effects.
Do you want your customers to know how to make the most of your product? The best way to show them is just a movie. In the case of less obvious products it will be an excellent instruction manual. In turn, in other conditions, the movie can be a great inspiration.
If you do not want to participate in the film yourself or you do not cooperate with any actor, you can use animated films. By creating an engaging and original animated story, you will attract the attention of a potential client and your product will stay in his memory for longer.
Users love to consult with other users before buying. View product reviews and read comments left. It is they who often decide whether or not the person will eventually buy the product.
Thanks to video clips, you can present your opinions to other potential customers. They will be more engaging than written opinions, as well as more credible because of the speakers. If customers see a smile on the face satisfied with the purchase of another customer, they will be more inclined to believe that the message is true and purchase the product in your online store.
Conducting an interview with an expert about a product or service raises its rank. Thanks to specialist statements, the prestige and credibility of your e-commerce activity increases. The industry authority knows the best things and is able to advise and talk about the latest trends. Your recipients are looking for this information.
Facebook, Instagram – these are two social platforms on which your company can not be missing. Live coverage and short videos showing what is being done at the moment is a great place to advertise your services and a way to build an engaged audience. Thanks to the form of videos you do not have to prepare them before. Just log in to your account and upload what you are currently doing. You can also make contact with your recipients, e.g. by allowing them to ask questions online.
The most memorable form of the movie is one in which a story is told. Feature films enjoy great interest regardless of the age of the recipients. That is why a number of large companies create television commercials telling stories that evoke various emotions.
These types of videos not only present your product or service, but also create a specific narrative around it, which will surely reach your audience and stay in their memory for longer.
For your project to be successful and contribute to sales growth and expanding your business, follow these tips:
Creating a good video is time-consuming and requires a lot of commitment. However, if you do it correctly and with an idea that will involve your audience, the success is guaranteed.
Did you know that 48% of shoppers judge the credibility of your online store based on its design? Check the Top eCommerce Web Design Companies here: https://www.ecommercecompanies.com/ecommerce-web-design-companies/
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