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In the last article about commercetools, we showed you what this e-commerce platform is all about and what are its main features and functions. Today, as a follow-up to that article, we want to show you how this platform can be used depending on what type of online business you run. Let’s get right to it!
We frequently emphasize that on our blog – e-commerce platforms and other tools of e-commerce have to be scalable and flexible, no matter what kind of online store you run. In the times of the cloud, scalability is relatively easy, but it’s also a prerequisite for success. Platforms that cannot be scaled easily fail quickly. That’s why the first thing you have to know concerning commercetools is that this platform is fully scalable, thanks to the MACH architecture.
We talked a lot about the MACH architecture in another post on our blog. We encourage you to read it! In general, the MACH architecture is based on four technologies that make companies using them scalable, flexible, and cloud-native.
The first technology is microservices. It’s a way of designing digital products so that each element or part works independently of others. As a result, if you want to introduce a new payment option, you don’t have to rebuild everything. The second technology is API. It’s a form of communication between different digital tools and platforms. An API-based store can easily be integrated with other tools, plugins, and platforms (e.g., marketplaces). The third technology is the cloud. Today, most online services are based on the cloud, meaning they can work from any place on earth, 24/7. You just need an internet connection to use any cloud-based tool or platform. Additionally, cloud-based products can be scaled and developed without hassle because your IT infrastructure does not limit you. And lastly, we have headless commerce. It’s a way of designing online stores so that the front-end layer is separated from the back-end layer. As a result, you can modify the way your store looks and works without rebuilding the back end. It’s an excellent solution enabling unmatched flexibility.
Commercetools is a platform that uses the MACH architecture, which means that your store becomes fully flexible and customizable, and that enables its seamless growth.
The majority of online stores operate in the B2C model. That’s where commercetools shines. You can provide customers with extensive, engaging experiences. For starters, thanks to the MACH architecture, you can customize your store to reflect your business model and vision fully. Secondly, you are not limited by the number of online channels that you use. Do you want to sell products via Amazon, your own store, mobile app, and digital signage? No problem! Commercetools offers a full omnichannel experience.
What’s more, commercetools enables you to benefit from content marketing and SEO. The websites built on this platform are SEO-friendly and allow you to create rich content using different tools and methods. Moreover, with this e-commerce platform, you can fully integrate your store and website with social media channels so that you can benefit from social commerce and get the attention of people interested in your products and services.
Lastly, commercetools comes with a data analytics feature so that you have all the customer data at your fingertips, and you can use it to tweak your offer, introduce new services (e.g., personalized product recommendations), and fulfill customer expectations more efficiently.
The B2B world works a bit differently. You can work with companies interested in different products and services. With this e-commerce platform, you can adjust your store to the needs of diverse target groups and companies. Thanks to microservices and headless commerce, you’re not limited from a technological point of view. If you want to create an online store that’s partly a fulfillment center and partly a wholesale – you’re free to do that.
Commercetools enables you to put all the puzzles together as you please. You can create and customize complex product catalogs and exploit all the available channels, even the most complex ones, like, e.g., IoT.
Commercetools is an interesting solution worth paying attention to when planning the implementation of your store. It’s a complex and advanced e-commerce platform that’s designed to fulfill the needs of even the most demanding users.
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