Prezentokracja is a website that offers the opportunity to purchase unusual gifts. In his offer, it is vain to look for typical products for gift websites, but you can find a rich offer of emotions and experiences. Ballooning, extreme driving a car, parachute jump or diving course are just a few examples of the proposals available on the site.
One of the first functionalities that appeared in the concept of developers was constant monitoring of the basket. In practice, this solution means a popup that informs the user about what products have been ordered so far. In addition, next to the basket there is also a counter showing its current status, which allows you to control purchases on an ongoing basis.
All described functionalities have been designed with special regard to UX, allowing for intuitive navigation on the site, the most important result being the shortening of the purchasing process. Among the many facilities you can mention:
- the link that takes the user to the page with news and last minute offers,
- advanced search engine that allows you to choose products for opportunities, locations, categories, recipients or prices,
- the possibility of automatic redirection to the subpage of the most-bought products,
- the opportunity to evaluate the purchased product and check/compare the recommendations sent by other customers.
Each of the functionalities can be edited directly by the store administrator. As a result, the process of making changes in the tabs takes place very quickly, without the need to involve additional people or an external company.
Integration with blog
Service prezentokracja.pl is also integrated with the company’s blog, where reviews of available offers appear. Publications are created in the style of reportage and allow you to familiarize yourself with the course of the contract. This free form of advertising is considered one of the most effective, that’s why it was taken care of its appropriate graphic design (instead of a static banner, a short, eye-catching video was used) and displaying a button that links to published materials.
In addition, the website has also implemented a subscription form for the newsletter, which was integrated with the MailChimp system. In order to obtain the most valuable mailing base, the double opt-in option was used, requiring the user to double confirm the subscription’s desire (the first from the website and the second in the form of an activation link sent to the email address provided). These types of treatments allow you to minimize the bounce rate of mailings in the future.
Simplicity above all
When designing the solutions used in the site prezentokracja.pl, developers also paid close attention to the fact that all processes are subject to maximum simplification. An example of this procedure may be a contact form, which in addition to the content itself requires only the name and surname of the sender.
Similarly, product cards were maintained, the central element of which is only a photo and a brief description of the experience being ordered. It is also possible to sort products according to specific attributes (recommended, new products, price), which makes it easy to quickly find a product that meets customer expectations.
As part of the described functionality, the possibility of evaluating the offer by means of stars was also introduced. Based on them, a list of the most popular experiences is created, which has an advisory function in the case of undecided clients. The offer can also be published on the selected social network (on the product page there are icons that enable the product card to be made available on your profile).