Take care of product tabs in your online store – 5 practical suggestions 

21.08.2023 Katarzyna Zajchowska

Running an online store in today’s difficult market conditions is a big challenge. Your competition is always at your heels, and customers demand nothing short of perfect. In order to succeed, you need to pay attention to dozens of aspects of your offer, including your product tabs. In this article, we want to show you five practical suggestions that will make your product tabs more attractive and user-friendly using Adobe Commerce. 

The product tab is frequently the first thing that customer sees, especially if they entered your store through an ad. A well-designed product tab can help you win many customers and close multiple orders. So, what should it look like? Let’s elaborate. 

Accurate product description 

Every product should be properly described on your website. Include not just technical data and parameters but also specific information on how a given product can make your customer’s life or work better. What are the real-life benefits it offers? Why anyone should consider buying this product? 

You can use Adobe Commerce to create advanced product tabs. That’s possible thanks to its WYSIWYG editor, which enables you to create rich product descriptions, including images, videos, and feature lists. 

Source: https://experienceleague.adobe.com/docs/commerce-admin/content-design/wysiwyg/editor.html?lang=en 

 
High-quality photos 

The majority of your customers are visual learners. Visual content is more impactful compared to plain text. Make sure your photos are of high quality and that they present your products from different perspectives and in use. If possible, add product videos and 360 presentations. This is where Adobe Commerce can help you. This tool offers such a feature. 

Source: https://experienceleague.adobe.com/docs/commerce-operations/operational-playbook/product/images.html?lang=en#user-uploaded-images 

Product reviews 

UGC stands for user-generated content. It’s one of the latest trends in modern e-commerce. Include your customers in your product tabs. Let them rate products and share their opinions about them. Of course, it’s in your best interest to offer high-quality products that get positive reviews. But when you have them, people will be more eager to trust you and place an order at your store. 

Adobe Commerce allows you to collect customer reviews, manage them, and publish them on your product tabs. 

Source: https://experienceleague.adobe.com/docs/commerce-admin/catalog/products/settings/settings-advanced-product-reviews.html?lang=en 

Benefit from upselling and cross-selling 

Let every product tab encourage your customers to buy more products. You can promote more expensive products (upselling), as well as complementary products (e.g., a helmet when someone is buying a bike – that’s cross-selling). Both techniques can be very effective, but they have to be visible directly in your product tabs. 

Here, again, Adobe Commerce comes in handy. This tool enables you to create different connections between products so that you can show complimentary products, similar products, or product sets. 

Source: https://experienceleague.adobe.com/docs/commerce-admin/catalog/products/settings/related-products-up-sells-cross-sells.html?lang=en 

Make your product tab SEO-friendly 

Optimizing your product tabs so that they are SEO-friendly is crucial if you want to benefit from this marketing channel. If your product tabs: 

  • Provide valuable and unique product information 
  • Are well-designed so that people spend some time on them 
  • Comprise relevant keywords and key phrases 

Google will be more eager to display them high in search queries, especially for long-tail queries. 

Adobe Commerce comes with several SEO tools that allow you to create metadata and assign keywords and custom URL addresses to every product tab. As a result, SEO-optimizing your product tabs is very easy and quick. 

Source: https://experienceleague.adobe.com/docs/commerce-admin/catalog/products/settings/product-search-engine-optimization.html?lang=en 

Sticking to these five rules will make your tabs more SEO and user-friendly. Of course, product tabs, on their own, won’t sell many products for you. But they play an important role in the whole jigsaw puzzle called getting customers. So, you need to get them right. 

Product tabs made with Adobe Commerce 

Now, we want to show you some of the product tabs made with Adobe Commerce. As you will see, this tool gives you a lot of flexibility when it comes to design and available features: 

Ford 

Their online shopping website offers many features, including personalization options. Ford adds multiple pictures and product videos to their tabs so that their vehicles are presented as well as possible. 

Source: https://www.ford.ca/cars/mustang/models/ecoboost-fastback/ 

Sigma Beauty 

This company sells cosmetics, and their product cards are just fantastic. They use not only high-quality product photos but also video tutorials, and detailed product descriptions. There are also customer reviews under each tab. 

Source: https://www.sigmabeauty.com/products/f47-multitasker 

Coca-Cola 

This brand also uses Adobe Commerce. Their product tabs are transparent and functional. Customers have easy access to all the data they need. You can read not just the product information but also benefit from suggestions of other products in Coca-Cola’s offer. 

Source: https://us.coca-cola.com/store/coca-cola-refresh-yourself-unisex-hoodie 

Optimize your product tab to drive conversions 

Good product tabs are indispensable when it comes to driving conversions in your online store. This is what our experience here at Global4Net shows, but there are also multiple market studies showing a direct correlation between your product tabs and your customers’ behavior: 

  • According to Spiegel Research Center well-designed and feature-rich product tabs can boost your store’s performance and get you more customers. For instance, product tabs with customer reviews have up to 270% higher conversion rates compared to tabs without this feature1
  • According to Shopify, 89% of people say watching a video has convinced them to make a purchase2
  • Forrester Research3 indicates that cross-selling and upselling can increase your sales by up to 30%. 
  • Baymard Institute4 shows that the complex purchasing process is one of the things that cause customers to leave the store (17% of answers). Making your product tabs transparent and intuitive will help you decrease the number of abandoned carts. 
  • When it comes to SEO, FirstPageSage data shows that the first organic search results have the highest CTR (click-through rate), so SEO-optimized product tabs can get you more clicks (and more sales in turn). 
Source: https://firstpagesage.com/seo-blog/google-click-through-rates-ctrs-by-ranking-position/ 

Wrapping up 

Optimizing and managing product tabs is an indispensable element of every successful online store. If you want to win your customers’ attention, you must refine every single element of your online store, including product tabs. And this is where Adobe Commerce steps into the game. Thanks to this tool’s advanced features, you can optimize your tabs and make them compelling to your customers quickly and effortlessly. 

On the other hand, you need to remember that the product tab is no lonely island. They must be compliant with your store’s overall strategy and vision. There are other elements at play, including SEO, PPC advertisements, customer service, and data analysis. And that’s where our role begins. Here at Global4Net, we help online stores thrive in the market and boost your business. Would you like to know more? Reach out to our team today! We’ll take care of the rest. 

1 https://www.linkedin.com/business/marketing/blog/trends-tips/the-power-of-online-reviews-to-boost-sales

2 https://www.shopify.com/ca/blog/product-video 

3 https://medium.com/@keptify/boost-your-ecommerce-revenue-through-upselling-and-cross-selling-bc8b5f8dc5e2 

4 https://baymard.com/lists/cart-abandonment-rate 

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