Adobe Commerce – what changes after Magento merge?

23.06.2021 Kornel Kosoń

Three years after Adobe acquired Magento, the company is making another step towards full consolidation with the eCommerce platform. Magento Commerce has changed its name to Adobe Commerce. This, however, is just the first of many changes that Adobe has prepared for the brand. What other changes of Adobe Commerce are going to be implemented? Let’s check, what we know so far.

Adobe Commerce’s cooperation with Wayflyer

We will start with an unconventional innovation that has been proposed for Adobe Commerce in the wake of consolidation. The COVID-19 pandemic has indirectly increased the role of e-commerce on the global sales market but has also surprised many business owners, who were not ready for the rapid digitalization of their businesses. According to the study by Adobe, in 2020, the number of days with daily online order value exceeding $2 billion has risen from 29 to over 50 per year.

This inability to quickly digitalize and meet the increased demand from customers doesn’t generate direct loss but increases the opportunity costs. On the other hand, those businesses that could afford innovations in eCommerce and investments in digitalization have profited significantly. This problem has been generated mainly due to a lack of available funding. Adobe together with the Wayflyer is now attempting to eliminate the problem by offering funding plans to those business owners, who decide to choose Adobe Commerce or Magento Open Source as their tool for commerce digitalization. Those who opt for these plans have access to working capital loans. Therefore, they can make investments necessary to guarantee the functionality of their services during the peak days of the sales season. The Adobe x Wayflyer offer is available to current vendors who use Adobe Commerce and to those, who are going to migrate their stores from Magento 1 to the newest version.

Technology integration with Adobe ecosystem

Changes coming to Adobe Commerce will also regard increased integration between the Magento platform and the technological ecosystem from Adobe. This could mean that old Magento Commerce will use tools offered in Adobe Experience and Adobe Commerce Cloud.

Live Search for Adobe Commerce

One of those tools is Adobe Sensei. It has been recently added to the technologies available for the platform. It offers a Live Search AI-based engine for the storefront. The engine significantly increases searching speed and personalization level of your customer’s searches. It is worthwhile to implement this solution quite early, as the Live Search improves its optimization over time – all thanks to machine learning. The optimization process is carried out during continuous data analysis by AI. The faster you implement Live Search in your eCommerce, the quicker you should profit from it. If you’re interested in this improvement and use the Product Recommendations function in your Adobe Commerce, you can easily activate Live Search. This is because the tool uses the same metadata and is also supported by Adobe Sensei.

B2B Product Recommendations

Product Recommendations is the next functionality that will be enriched in a couple of months. Already the eCommerce owners can integrate their chosen recommendations into PWA storefronts. Additionally, you can see how your recommendations are going to be displayed to the customers. This option can be accessed in the admin panel of Adobe Commerce. You will be able to preview your configuration, which saves time on optimization and enables you to better personalize your recommendations.

This is not all of the new additions to Product Recommendations. Adobe has also announced that it will soon implement the option of configuring the PR function for B2B clients. This means that you will be able to adapt your recommendations with multiple rules: manage different prices, and configure various displays for different customers and customer groups.

The improvements to B2B Product Recommendations are going to be available for Magento users in the second quarter of this year.

Adobe Sign in Adobe Commerce

A little bit later, in the second half of this year, another extension will come to Adobe Commerce. This time it will be connected to Adobe Sign technology, which enables management of electronic signatures for B2B and B2C transactions. This form of finalization of legal formalities and contracts in eCommerce has risen during the last year. In comparison to the pre-pandemic market, there have been twice as many instances of Adobe Sign usage. Similarly to Product Recommendations, Adobe Sign can be easily configured from the Adobe Commerce admin panel and quickly added to your storefront.

What is going to happen to Magento Open Source and external integration?

The merge has regarded only the Magento Commerce version of the platform. The open-source version has kept its original name and open business model. Some experts and Magento Community members are afraid that their software is going to be gradually neglected for the benefit of Adobe Commerce. However, as of now, nothing suggests that these worries are valid. Adobe has not made a statement in this case. Those who are interested in the future of Magento Open Source have to simply wait for more news.

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