Optimize your Magento store: 7 steps

05.05.2023 Angelika Siczek
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Are you struggling with the performance or overall operation of your Magento-based online store? Don’t worry; there are several things you can do to speed things up. In this post, we want to show you seven steps that will make your store more effective, faster, and SEO-optimized. Let’s get right to it!
Optimization of an online store is incredibly important on two crucial levels. For starters, an optimized store is more user-friendly and, therefore, attracts and retains more customers. Some time ago, there was a study showing a clear correlation between page load time and bounce rate:

graph
Source: https://www.pingdom.com/blog/page-load-time-really-affect-bounce-rate/

For anyone who’s been waiting for a long time for a website to load at least once, this correlation is obvious – the faster the website, the lower the bounce rate.

Secondly, website optimization is a vital aspect of modern SEO. Google’s guidelines for webmasters and website owners are clear – websites should be fast and fully optimized for mobile devices. Only this way can you rank high on Google. 

With this introduction done, let’s have a look at how to optimize your Magento store.

Optimize your Magento store – how?

STEP 1: INVEST IN GOOD HOSTING

Hosting is important for four major reasons:

  1. Website speed: If you buy just a small, shared, or even free web host that doesn’t offer the capacity you need, your website won’t be fast enough.
  2. SSL encryption: Today, the majority of web hosting providers offer SSL encryption, but you still need to check if your hosting provider has such an option in their offer.
  3. Server downtime: Look for a server with over 99.95% uptime to ensure your store will run smoothly throughout the year.
  4. Server location: If you are in Poland and you serve Polish customers, pick a hosting with servers located in or near Poland. The hard and fast rule is this: The closer your users are to the server, the better.

Read about hosting requirements for an online store built on Magento.

STEP 2: SWITCH TO PRODUCTION MODE

In Magento, there are three different operation modes: default, development, and production. When your website is ready to go live, you should switch to production mode to improve your store’s operation.

STEP 3: CHOOSE THE RIGHT TEMPLATE

The template also influences the way your store works. Make sure you pick the template that is:

  • Light
  • Mobile-friendly
  • Easy to modify

Some templates are overloaded, and they slow your store down. If you want to ensure you pick the right template, read its reviews before you install it.

STEP 4: MINIFICATION

Put briefly, minification is the process of minimizing the amount of code in your website. You can use this process, as well as merge CSS and JavaScript files, to lighten your website. As a result, the loading time will shorten because the browser will have to process fewer requests. Additionally, your website files will also take up less space.

STEP 5: USE A CDN (IF YOU RUN AN INTERNATIONAL STORE)

This abbreviation stands for a content delivery network. CDNs use networks of distributed servers storing website files. These servers are usually scattered across the globe, and they are used depending on the given user’s location. This solution is incredibly useful when you run an international store. This way, if you have customers in Portugal, a server located in Spain can be used to accelerate access to your website for users from this country.

STEP 6: OPTIMIZE IMAGES

This step can make a real difference as every online store holds thousands of images. Here, you have two options:

  1. You can convert your images to a web-friendly format called WebP. Such files are much lighter compared to PNG or JPG files, which results in a shorter loading time.
  2. You can opt for something called lazy loading. This mode is activated using a simple code <img loading=lazy> and it’s recognized by the majority of web browsers. The lazy loading mode delays the load of the images until the user scrolls to the section where they are located. Here’s a good explanation of how this mode works:
sparthone screens with cats
Source: https://blog.chromium.org/2019/10/automatically-lazy-loading-offscreen.html

STEP 7: NEVER NEGLECT UPDATES

Magento is a living thing that’s continually updated and improved. Ensure you keep track of updates and use them in your store. This will result in improved operation, security, and performance. Needless to say, these updates are also responsible for fixing bugs, so they are a must-have for every decent online store.

Let us help you tweak your online store

If you struggle with implementing these seven steps, we are happy to help you. At Global4Net, we work with online stores built on Magento and Adobe Commerce. We know both platforms inside-out, and our goal is to make your store as optimized as possible, both for your customers and Google. If you need our help, just reach out, and we’ll take it from there.

Have a question?

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