How does Adobe Commerce support sales in the retail industry? 

07.08.2023 Katarzyna Zajchowska

Adobe’s dynamic development towards online sales, after several years of intensive work, led to full consolidation with Magento Commerce. The result of these efforts is the Adobe Commerce sales platform, which is a powerful tool used by companies dealing with retail sales. How does the tool with a modern technological ecosystem support the retail industry? 

Adobe Commerce as an omnichannel platform

The great advantage of Adobe’s sales platform and, at the same time, its support for the retail industry is the ability to plan commercial activities in accordance with the omnichannel strategy. This software enables multichannel sales in a flexible and scalable way.1 

Adobe Commerce enables integration with brick-and-mortar stores, and synchronization with activities carried out in the field of e-commerce, social media, mobile sales, etc. Thanks to these solutions, it is possible to effectively synchronize all sales channels, the flow of information between them, and update stock levels. 

Omnichannel fulfillment 

Retail requires clear omnichannel procedures as they impact the customer experience and satisfaction with the service provided. The technological solution, which is Adobe Commerce, enables synchronization and integrated flow of information on individual stages of order fulfillment. Thanks to this, traders can manage sales on each channel but in a centralized way. Fast order fulfillment, shortening waiting time is a way to increase retail efficiency and customer satisfaction.2 

The sales methods are home delivery, order collection by the customer in a stationary store (BOPIS – Buy Online, Pick up in Store), and delivery to other collection points. 

Omnichannel Customer Service 

Another aspect that proves how much Adobe Commerce supports retail sales is the omnichannel customer service. Clients receive information about products and their availability, regardless of whether they contact via chat, telephone, email, social media platform or mobile app. Thanks to this tool, Customer Service is consistent and effective at the same high level.3 

The Adobe Commerce sales platform provides essential support to the retail industry.

Adobe Commerce has a number of functions that make it possible to comprehensively manage a retail business. 

Conversion-enhancing personalization  

Personalization tools allow you to develop personalized offers and promotions for customers based on historical customer data and recommend products to them in every sales channel. 

Adobe Commerce gives you the ability to collect real-time data that demonstrates buyer engagement.4 It is also possible to automate statistics and analyses thanks to the use of AI and machine learning. 

Reports and analytics 

The platform provides access to many reports that make it easier to track customer behavior and the effectiveness of marketing, promotional, as well as sales activities. Thanks to this, traders can make further business development decisions based on reliable data. 

The screen below shows what the Reports Menu looks like: 


Search optimization 

Advanced SEO features allow you to optimize the store page in such a way that the site is as high as possible in search engine results. This results in an increase in the number of visitors and buyers.5 

Inventory management 

Adobe Commerce enables easy real-time management of inventory and orders on a global scale by businesses with numerous warehouses, and stores, regardless of their location.6 Thanks to this, stock levels are always up-to-date. 

Here is an example of a simple scenario that shows the relationship between inventory and sales channels. It shows how sales and shipments are organized from the closest warehouse location. 


Payments and Logistics 

The platform enables integration with payment systems and participants in the logistics chain. We are talking here, for example, about ERP, PIM, CRM, CMS systems for integration with sales channels, OMS, WMS, DAM, etc.7 

Responsive design 

Adobe Commerce provides retailers with the ability to use responsive design templates. They adapt to the devices on which they are displayed, thanks to which a positive customer experience is built. 

Examples of companies that have decided to use Adobe Commerce sales platform 

Here are some examples of companies that use Adobe Commerce features: 

  • Oliver Sweeney: luxury shoe brand, which increased conversion on mobile devices by 20% and year-on-year revenue by about 15%.8 
  • HP: Thanks to Adobe Commerce Cloud, sales started in different regions, meeting the individual needs of local customers.9 
  • Byredo: After switching to Magento 2, the conversion in the sale of luxury perfumes increased by 30%.10 

Wrapping up 

Comprehensive use of Adobe Commerce functionality brings measurable benefits to retailers within the first year of implementing the changes. It increases sales, conversion, and customer engagement and helps to optimize business operations efficiently. 

Do you need help with implementing Adobe Commerce in your e-business? Drop us a line today, and let’s talk! 

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