We were one of the first Magento software houses in Poland to start implementing the Progressive Web Application technology. Progressive Web Applicaiton will make it possible to reach mobile users. Increase your profits from mobile and desktop sales with us.
Progressive Web App is the web application which can be used simultaneously as website and mobile application on virtually any device. It is written in such a way that looks and behaves like a regular website, combining the advantages of a mobile application. It was created using the web technology and is based on HTML, CSS and JavaScript. Progressive Web Apps are still websites. They just look and work like applications by using modern web technology. It means, users will browse Progressive Web Applications in the browser by URL just like any other website, but after switching to Progressive Web App they will have the experience of using the “application” directly in the browser without having to “download” and “install”. Another way PWAs offer an app-like experience is including metadata which allows shoppers to easily save it to their home screens. Also they can access smartphone features such as: push notifications and the camera, for a better and more interactive experience. As opposed to native applications, users do not have to download and install PWA applications through application stores – they can just visit a website from Progressive Web Design and allow a shortcut to be added to the desktop.
Stores
With high traffic from mobile devices and with overall traffic of over 500,000 sessions per month.
Organisations
Planning to implement a shop application.
Leaders
Wanting to get ahead of the competition.
Firms
Expanding their business to mobile device customers.
Immediate loading even on a slow connection.
The front-end application launches only once, increasing the user experience.
Navigating the application like a native application.
High results in Google search engine
It’s all thanks to the influence they have and the visibility opportunities they offer in terms of indexability and linkability. Unlike mobile applications, PWAs belong to the web ecosystem, making all their content visible on Google. That is why it is so important to seize the opportunities of the PWA standard. Especially, since SEO optimization translates directly into improved user experience leading to increased conversions, greater engagement and better application performance.
PUSH notifications
Notifications can be triggered locally by an open application, or they can be “pushed” from the server to the user, even when the application is not launched. They allow users to check in for updates and allow users to effectively re-engage with customized content.
PUSH notifications are lodged by using two APIs: Notifications API and Push API. Interface API allows the application to display system notifications to the user. Interface Push API allows the service worker to handle messages sent from the server, even when the application is not active.
Working offline
Unlike the regular network, where viewing content is only available when connected with the Internet, a Progressive Web Application differs in that when the relevant services – built-in mechanisms responsible for many progressive PWA functions – load the necessary files and offline browsing will be possible. Users will be able to interact with the application even when they are offline.
Geolocation
With access to GPS, you can target your offers to a specific location and adapt your products to a specific target group. You can get more detailed information via IP, including domain name, connection speed, ISP name, language, home and work phone numbers, address, US DMA / MSA and NAICS codes. Geolocation allows you to find out where the shipped product is currently located or, for example, a service employee. It is an effective tool for crowdsourcing, supply chain tracking and the others.
Smart Search
Sellers improve their shopping experience by delivering the most relevant search results to their customers. When in-store shopping is easy, consumers are more likely to find the products they want and make a purchase. E-Commerce brands which strive for success, decide to implement an advanced search engine on their site, to increase usability and enable customers to find the right products faster with less effort.
Easy installation
PWA is a website with some additives, therefore it is easy to find it by using regular search engines. There’s no need to dig through the piles of apps that pop up every day in app stores. Installing PWA is really just agreeing to add an icon to your desktop.
Advanced transaction processing
The main advantage of PWA is it allows users to quickly complete the requested task. E-commerce PWA applications rely on online shopping, checkout is the main optimization area if you want to get big revenue for your business. Depending on the specific needs of your business, you can use the auto-complete feature, one-page checkout or one-click checkout feature to improve your online shopper experience. By taking advantage of these improvements at the checkout, businesses can create a fast and seamless path to order fulfillment that will maximize conversion and revenue.
Security
When HTTPS will be enabled, the app will be marked as browser secured, which is visible to every visitor. Showing visitors that PWA is secured can build trust with your customers and can improve your sales and conversion. In addition, websites using the HTTPS protocol will be treated more favorably by Google’s algorithm.
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